Samyang to release tom yum flavor Buldak in US
South Korean food manufacturer Samyang Foods said Friday it would launch a new tom yum flavor of its bestseller Buldak Spicy Chicken Ramen series in the US market later this year.
Featuring the traditional Thai hot and sour soup, tom yum, the new export-version of Buldak targeted Asians as well as big fans of Asian food in the United States.
It blended the tangy, sweet and sour flavor of Thai soup with spicy chicken noodles and also added lemongrass and cilantro to complete the iconic tom yum taste.
The new flavor is expected to hit the market between December and January, according to company officials.
While the Buldak series won a huge success in the overseas market, Samyang Foods is aiming to release products that reflect the racial and ethnic diversity of the US. Catering to global customers, it has launched a corn flavor for those who can't handle spicy food and a habanero lime flavor for the Hispanic population.
As it has recently established the US branch “Samyang America,” the company is gaining momentum to rapidly expand its presence in the US market with a diversified product portfolio.
“Starting with the US, we are also considering the launch of a new tom yum flavor in Asia,” the Samyang Foods officials said. “We will continuously tap into the overseas market with a unique localization strategy."
(责任编辑:패션)
- Antenna concert series mixes music, art and cocktails
- Strengthening Vietnam
- Registration opens for offshore firms' FX trading
- D.O. of EXO to leave SM
- SK Group creates carbon credit alliance
- [Herald Interview] New Royal Salute makes grand debut to tap deeper into Korean whiskey market
- Seoul shares open sharply lower on US losses
- Registration opens for offshore firms' FX trading
- Ateez lands on UK chart with 2nd LP, to go on world tour
- Samsung Bioepis launches Soliris biosimilar in Europe
- Pentagon official touts robust extended deterrence to S. Korea
- Chuu makes tearful solo debut with 'Howl'
- 4 contentious bills scrapped in revote after Yoon's veto
- 북러 무기거래 현장 지목된 라진항…"컨테이너 더미 또 쌓였다"
- Secret life of pets? Increase in fires caused by pets left home alone
- [Korean History] 2003, when Korean cinema was at its finest
- S. Korea's Navy holds regular multinational mine warfare drills
- 尹 "참모들 앉아있지 말고 현장 가라…나도 민생 더 파고들 것"
- "백두의 칼바람 알면 혁명가 모르면 배신자"…北, 12만명 등산
- Chuu makes tearful solo debut with 'Howl'
- S. Korea's Navy holds regular multinational mine warfare drills views+
- 윤 대통령 “저보고 소통 부족하다 지적하는 분 많아 반성” views+
- Muaz Razaq on being Muslim in South Korea views+
- Galleries vexed by outdated ban on taking older artwork out of country views+
- D.O. of EXO to leave SM views+
- 2023 Melon Music Awards to take place Dec. 2 views+
- [Herald Interview] New Royal Salute makes grand debut to tap deeper into Korean whiskey market views+
- [KH Explains] Why Starbucks' new coupon policy is a big deal in Korea views+
- 북러 무기거래 현장 지목된 라진항…"컨테이너 더미 또 쌓였다" views+